How Apple came to pull the plug on Facebook and Google

Prickling privacy pirates!

There's a story that broke about last couple weeks, when Apple caused a certain amount of chaos in Facebook and Google offices.

Apple lays the smackdown.

How this came about

Apple has this policy that no apps hosted on their App Store will infringe on user privacy in any way. Facebook was running apps that, with the permission of their users, tracked their personal data to the tune of up to 20 USD per month. So was Google. Ever wonder how is it Google seems to always know exactly where you are? There's your answer.

To get around Apple's policy, Facebook ran those tracking apps through their membership in Apple's Developer Enterprise Program. For those who don't know what that is, that's a platform which allows subscribed corporations to bypass Apple's App Store when deploying apps that are meant for internal use. Like Facebook's lunch ordering app or campus bus booking app, for example.

Facebook, as mentioned earlier, was paying users for their data, but as Apple had a data privacy policy on their App Store, elected to run those apps on the Developer Enterprise Program instead, passing the users off as their own staff. Google did much the same thing. Essentially they were in violation of the policy and hoping to bypass scrutiny.

And when Apple found out, there was hell to pay.

Well, OK, not exactly. What Apple did was to pull the plug on Facebook's membership. They did the same thing to Google a day later. The main point was to invalidate the certificates to Apple's business software, which meant that the tracking apps for both Facebook and Google were no longer able to work. However, since Facebook's legitimate internal apps were also distributed via this license, this left Facebook employees scrambling as their access to internal apps was summarily cut off from their iOS phones and Macs.

Did Apple do the right thing?

There's no argument about it - they did. Look, I'm an Android user and not at all an Apple fanboy, but let's give credit where it's due.

Facebook and Google broke clearly defined rules, and even attempted to sneakily bypass those rules in Apple's own house. Purely from a selfish point of view, Apple couldn't let that stand. From an ethical point of view, even if Facebook had technically broken no rules, there are exceedingly few iPhone users (who aren't also Facebook employees) who would take Facebook's side where data privacy was concerned. Hell, there are very few smartphone users who would trust Facebook where their data privacy is concerned, period! (I personally don't give a monkey's left nut. I'm of the opinion that if something comes free, like Facebook, there's always a catch. That said, I don't use Facebook much anymore so...)

This isn't even similar to the Patreon case, where users were arbitrarily de-platformed. In this case, Apple had more than ample cause for action, and past precedent to back it up. It's telling that Facebook and Google did not argue the decision but instead issued public apologies.

Did Apple do it for the right reasons?

Now, this one's mighty contentious. While Apple said they did this to "protect user privacy", I'm of the opinion that this came at a very convenient time for Apple.

Just prior to this episode, the iPhone app FaceTime had a serious bug that enabled anyone to turn someone else's iPhone into a live mic. And just when Apple was dealing with the inevitable fallout, who else should screw up but Facebook and Google, right in their backyard. Talk about a fall guy (or guys) to distract users from Apple's own mess!

Also, it's no secret that Apple's CEO Tim Cook and Facebook head honcho Mark Zuckerberg aren't exactly enamored of each other...  Cook might have done the right thing here, but I'd bet my last dollar he was experiencing no small amount of personal satisfaction while doing it.

Is it over?

Oh hell, no it ain't over. Apple might have shown Facebook and Google who's boss in this one instance, and there's no disputing that Apple accounts for a huge chunk of mobile web traffic in case any of them feel like pulling this stunt again in future, but Apple's dominance doesn't quite extend itself to desktop browsing, where Safari is currently languishing behind the likes of Chrome.

This is just the beginning, folks. The battle of the tech giants started a while back, but now shots have been fired. And some have landed. If nothing else, Facebook and Google have egg on their faces. Round One to Apple - now let's see how it goes.

How'd you like them apples? (heh heh)
T___T