Meta's new platform: Threads or Threat?

I've never wanted a Twitter account. Back in the day, the thought of maintaining yet another extension of my online identity held little appeal, especially when all I could seemingly expect in return was yet another platform of celebrities airing opinions that they seemed to think I should care about, or non-celebs making those proclamations as though they were celebs. And, of course, thread after thread of shmucks with too much time on their hands people trying desperately to sound cleverer than the next guy, or just outright hurling verbal abuse when they thought they could get away with it.

Heck, if that was what I was after, I already had Facebook for that.

Thus, last week, when I saw an Instagram notification that told me some of my friends had already started posting on Meta's spanking brand new Social Media platform Threads, I was momentarily tempted to just hop on the bandwagon. Momentarily. Until I did a little homework and it turned out that Threads was basically a spiritual clone of Twitter less a few features.

Now, if I already had zero desire to have a Twitter account whether or not Elon Musk was in charge, why would I want Threads?

The case for Threads

The ad-free experience? Come on, now. We all know that once Threads hits a certain critical mass in terms of user base, Mark Zuckerberg is going to monetize the hell out of it. It's just business.

More moderation, less toxicity? Sure, right now Threads is a nice friendly place with content moderation. However, once enough users join this platform, the same thing is going to happen that happens everywhere - the name-calling, the endless virtue-signalling, the constant pseudo-intellectual bullshit. People are trash, and they don't stop being trash even if you intend to implement a level of censorship that would cause China to sigh with approval.

Censored!

It's also tempting to sign up for Threads just to spite Elon Musk, though in all honesty, a lot of that is his own fault. This techbro billionaire basically paints a target on himself every time he gets online to spout some outrageously trollish bullshit. He's a billionaire and the average Keyboard Warrior can't even begin to touch him... but they can affect his bottom line and dent his ego by going over to his competitor now that he has one. I like to think I'm above these levels of pettiness, though the simple fact is that my laziness precludes me from it.

Competition is good for the market, generally. Threads represents just that. Some might say we already have way too many Social Media platforms. I say that's only the case if one intends to sign up for all of them. As someone whose fortunes aren't being intrinsically tied to public recognition - such as, say, actors and artistes and influencers - I have the privilege of not giving a shit, one which I intend to exercise with extreme prejudice.

But back to the issue of competition. It's important to keep these guys in check. And if the world's governments can't, perhaps these competing platforms will keep each other in check. Think about it - even without a monopoly, platforms like Facebook, Twitter and the like were abusing data confidentiality and unevenly applying moderation policies. How much bolder would they get if they had a monopoly? That, my friends, is entirely unthinkable.

The case against Threads

I don't actually have anything against Threads specifically. At least, not any more than I have against Twitter and all the platforms that attempt to imitate it. It just doesn't offer me any value that would entice me to partake; I have no ambitions to become an influencer of any sort, and I certainly don't think my opinions require a Twitter-like soapbox to air them from.

Why, Zuck?!

But sure, let's take a look at the data that Threads wants to collect. That's quite a list: location, personal, health financial, web browsing... check out the screenshot, or check it out yourself on your App Store. Even by the standards of Social Media, this seems excessive. Now, being a complete nobody, I'm personally not all that concerned about data privacy. People who feel differently about the issue may beg the question: why in the ever-loving Zuck do you need all that data, Mark? Sure, these are mostly optional. But still, it's a little concerning.

There's also the issue of your Instagram account being tied to your Threads account. Apparently, once you install Threads, you can't delete your Threads account without also deleting your Instagram account, which just feels really tyrannical. I expect them to fix this at some point, though.

Lastly, there's the buzz that Threads lacks certain features that Twitter has, such as Trends and Spaces. But let's not kid ourselves, all people really need is a platform to air their opinions, exchange news of dubious veracity and argue with complete strangers. You don't need those extra features for that.

So... Threads or Threat?

Whatever one may think of Meta or Mark Zuckerberg, the move to create Threads and attract the Instagram user base was nothing short of brilliant. Already, Threads has unsurpassed rapidity of user growth and avoided (sort of) the growing pains of most other Social Media platforms. It came at an crucial time when Elon Musk seems to be struggling as Twitter's owner, and his increasingly unpopular decisions have left Twitter's user base crying out for an alternative.

Will Threads be Twitter's death blow? I sure hope not. Not that I'm a fan of either Mark Zuckerberg or Elon Musk, but the last thing we need in the Social Media arena is a monopoly. The existence of a flailing Twitter has given rise to the creation of Threads, and the existence of Threads should in turn hold Musk's feet to the fire. Already, we have news of an impending lawsuit. Good times!

Thread carefully, Elon Musk!
T___T